The history of Subway starts in 1965 when Fred DeLuca and Peter Buck joined forces to open a sandwich shop called Pete’s Super Submarines in Bridgeport, Connecticut. In 1968 the two men changed the name of their restaurant chain to Subway and since then the franchise has grown into the hugely successful business that it is today.
While the Subway logo has gone through a number of variations over the years, the basic design since it was originally created still remains intact today. The crisp green conveys freshness and the bright yellow bring across the notion of positivity and flavour.
The arrows in the Subway logo serve to emphasize the idea of movement, motion and speed, promoting the message that, in spite of the fact that Subway is fresh and healthy, it is also a very quick and convenient option.