In ancient Rome, an augur was a religious official who observed the behaviour of birds and interpreted this as an indication of a proposed action. The brief was to create a logo for Augury Hedge Fund using classic typography and include a representation of a majestic bird.
Typography
Diotima LTSTD-Roman (Linotype)
Diotima was designed by Gudrun Zapf von Hesse in 1948. Diotima is the name of a Greek priestess in Plato’s dialogue about love and in the philosopher’s imagination she should be slim and beautiful. Gudrun’s husband used it for typesetting their wedding announcement
Colour Scheme
Grey: C0 M0 Y0 K60
Purple: C68 M100 Y16 K5
The classic combination of grey and purple portrays class and timeless elegance, fully aligned with the typeface, concept and target audience of the logo.
Looking for a new logo or a re-design of an existing one? By all means, have a look at our portfolio or get in touch.
