The first version of the Amazon logo was originally designed in 1995 by Turner Duckworth. The latest variation we all know today was created in 2000 and further refined in 2012. The Amazon smile is just as famous as the logo itself and has resulted in the company being associated with delivering “smiles” to the doors of its customers.
At the end of the smile, the arrow has been carefully placed with a very specific purpose in mind, connecting the letter A to the letter Z, signifying that on the website you’ll find everything you need from A to Z.
A good example of a company which understands that a great logo is one that is simple and memorable at the same time.